Half Term Reports 2014: M&C Saatchi

Campaign asked the ad and media industry to rate and summarise their performance so far in 2014, ahead of our School Reports for 2015. Here's how M&C Saatchi view the first six months of their year.

  • Think! by M&C Saatchi

    Think! by M&C Saatchi

  • Virgin Holidays by M&C Saatchi

    Virgin Holidays by M&C Saatchi


score (self-awarded): 7

Number of staff: 270

New business / billings: Not Supplied 

Summary of the year so far: "It’s been an exciting first half of the year, with a host of wins: We set the ball rolling bagging the €150m DE Master Blenders 1753 global account, and followed it up by winning the launch of national click-and-collect service Doddle, winning a four-year contract with the FCA, and winning the global launch of gaming giant Konami’s stealth offering, Metal Gear Solid V: The Phantom Pain. Now in the throes of saving the UK, we’re ramping up cross-party Better Together efforts as the Scottish referendum edges closer. 

On the work front, our third House of Peroni residency created enough buzz to spur queues out the door at Lincoln’s Inn Fields, while our world-first virtual-reality ‘mind-control’ game for The Brain Tumour Charity was a breakthrough moment for one of many R&D projects. Likewise, TfL’s ‘Share The Road’ and ‘Attention! Tour de France’ ads are a pretty clear indicator of the creative momentum surrounding the whole business. Of course it would be churlish not to mention the acquisition of Lean Mean Fighting Machine – the only UK shop to win Digital Agency of the Year at Cannes – a move that greatly adds to this creative momentum. Bring on the rest of the year…"

Awards won so far in 2014:

The Drum Marketing Awards 

Digital Strategy of the Year for NatWest, "IOU"

IPA Health Awards 

Gold for Be Clear on Cancer, "peeing red"

Marketing Society Scotland Awards

Gold for RBS "RBYES"

Travel Marketing Awards

Gold for Virgin Holidays, "unleash your mojo"

Pick of the Year: 

Sunday Times "Rich List" by Grey London.

Turkey of the Year: 

Head & Shoulders, "preparations" by Saatchi & Saatchi.