Half Term Reports 2014: Proximity London

Campaign asked the ad and media industry to rate and summarise their performance so far in 2014, ahead of our School Reports for 2015. Here's how Proximity London view the first six months of their year.

  • Kenco by Proximity

    Kenco by Proximity

  • Oxfam by Proximity

    Oxfam by Proximity

  • RNLI by Proximity

    RNLI by Proximity


score (self-awarded): 8

Number of staff: 281

New business / billings: £23.5 million 

Summary of the year so far: This is already a breathtakingly successful year. Our amazing run of new business continues with £23.5 million of additional billings. We’ve added Halifax, MoneySuperMarket and SSE with four more wins yet to be officially announced. Twenty five per cent growth over the last two years has made us the largest Proximity office in the network. This growth has triggered a staggering 67 new hires since January. John Treacy lured John Vinton from AIS. We’ve enticed Matt North from Wunderman and Oli Guest from DigitasLBi. Our unstoppable Creative Intelligence proposition has driven fantastic new work. The Mother’s Day event for Oxfam is already winning the attention of Awards Judges. Our RNLI Beach Smart multi-channel campaign has smashed response benchmarks. And the new Mondelez work will rewrite the rules of social engagement. What makes these initiatives so compelling? We dig deeper with our research. We find those nuggets of ‘Red Data’ that unlock the key psychological insights and triggers to inspire head-turning, behaviour changing creative executions. With all this work, all this growth, you might think we’ve no time for anything else. Yet we still know how to party. What’s more, in 2014 alone, we’ve devoted 200 working hours to helping community initiatives in Westminster.

Awards won so far in 2014: 

Financial Services Forum Awards:

Gold, Lloyds TSB - Lloyds TSB London 2012 (Sponsorship)

Gold, Lloyds TSB - Smarter current account (Integrated Consumer)

Data Strategy Awards:

Gold, P&G - Supersavvyme.com (Engagement Segmentation)

DADI Awards:

Finalist (yet to be announced), Oxfam - Happiest Mother’s Day Card

IAB Creative Showcase:

Third place, Oxfam - Happiest Mother’s Day Card

Pick of the Year: Three mobile "We're Sorry" by Wieden & Kennedy London.

Turkey of the Year: Flava it "unleash your meat lust" by Code Computerlove.