Half Term Reports 2014: Razorfish

Campaign asked the ad and media industry to rate and summarise their performance so far in 2014, ahead of our School Reports for 2015. Here's how Razorfish view the first six months of their year.

  • ath Hair by Razorfish

    ath Hair by Razorfish

  • McDonalds by Razorfish

    McDonalds by Razorfish

  • McDonalds by Razorfish

    McDonalds by Razorfish

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score (self-awarded): 6

Number of staff: 250

New business / billings: Not supplied

Summary of the year so far: "2014 started with our much-anticipated move to Great Titchfield Street as we started bedding in our 10 new business wins from 2013. But with others learning the design-and-build digital model of old, our clients were looking to us for something different.

We felt the market shifting: clients seemed hungry for our culture of innovation - they needed a partner capable of helping them transform into digital-first businesses.

So we are reshaping Razorfish: less 'commodity services provider' and more 'strategic partner.' This saw us promote David Parry to Managing Partner with responsibility for the innovation practice and Anders Plyhm, an award-wining CD, step up to the role of ECD.

Meanwhile, our creative product went from strength to strength. We released our shop-able YouTube channel 'All Things Hair' for Unilever – a world-first partnership between Google and multiple Unilever hair care brands – to global critical acclaim (even featuring in Keith Weed's keynote from the Cannes Lions stage and in numerous awards shows both here and abroad). We also launched multiple award-winning campaigns for our long-term partners at McDonald's.

The first half of 2014 has been busy. Razorfish is adapting. And we are laying the groundwork for an outstanding second half to 2014."

Awards won so far in 2014: 

FWA Mobile of the Day

Mobile of the day

13 June 2014

16 June 2014

20 June 2014

15 August 2014

Awwwards

FWA Site of the day

5 April 2014

6 June 2014

29 May 2014

31 August 2014

Brand Republic Awards

Highly commended, Specialist engagement 

Highly commended, Strategy website

Highly commended, Strategy advertising

Webby awards 2014

Honouree, Social, fashion & beauty

Honouree, Online film & video

Honouree, Interactive advertising

Honouree, Interactive advertising

Honouree, Web/interactive advertising & media,  best visual design, aesthetic

Honouree, Web/interactive advertising & media, navigation/structure

Honouree, Web/interactive advertising

Pick of the Year: 

Volvo Trucks, "epic split" by Forsman Bodenfors

Turkey of the Year:

Flava-It, "unleash your meat lust" by Code Computerlove







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