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ath Hair by Razorfish
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McDonalds by Razorfish
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McDonalds by Razorfish
of
score (self-awarded): 6
Number of staff: 250
New business / billings: Not supplied
Summary of the year so far: "2014 started with our much-anticipated move to Great Titchfield Street as we started bedding in our 10 new business wins from 2013. But with others learning the design-and-build digital model of old, our clients were looking to us for something different.
We felt the market shifting: clients seemed hungry for our culture of innovation - they needed a partner capable of helping them transform into digital-first businesses.
So we are reshaping Razorfish: less 'commodity services provider' and more 'strategic partner.' This saw us promote David Parry to Managing Partner with responsibility for the innovation practice and Anders Plyhm, an award-wining CD, step up to the role of ECD.
Meanwhile, our creative product went from strength to strength. We released our shop-able YouTube channel 'All Things Hair' for Unilever – a world-first partnership between Google and multiple Unilever hair care brands – to global critical acclaim (even featuring in Keith Weed's keynote from the Cannes Lions stage and in numerous awards shows both here and abroad). We also launched multiple award-winning campaigns for our long-term partners at McDonald's.
The first half of 2014 has been busy. Razorfish is adapting. And we are laying the groundwork for an outstanding second half to 2014."
Awards won so far in 2014:
FWA Mobile of the Day
Mobile of the day
13 June 2014
16 June 2014
20 June 2014
15 August 2014
Awwwards
FWA Site of the day
5 April 2014
6 June 2014
29 May 2014
31 August 2014
Brand Republic Awards
Highly commended, Specialist engagement
Highly commended, Strategy website
Highly commended, Strategy advertising
Webby awards 2014
Honouree, Social, fashion & beauty
Honouree, Online film & video
Honouree, Interactive advertising
Honouree, Interactive advertising
Honouree, Web/interactive advertising & media, best visual design, aesthetic
Honouree, Web/interactive advertising & media, navigation/structure
Honouree, Web/interactive advertising
Pick of the Year:
Volvo Trucks, "epic split" by Forsman Bodenfors
Turkey of the Year:
Flava-It, "unleash your meat lust" by Code Computerlove
