Half Term Reports 2014: SapientNitro

Campaign asked the ad and media industry to rate and summarise their performance so far in 2014, ahead of our School Reports for 2015. Here's how SapientNitro view the first six months of their year.

  • NHS Blood & Transplant Blood Donor Portal by SapientNitro

    NHS Blood & Transplant Blood Donor Portal by SapientNitro

  • Sky Rainforest Rescue by SapientNitro

    Sky Rainforest Rescue by SapientNitro


score (self-awarded): 7

Number of staff: 1013

New business / billings: Not supplied

Summary of the year so far: "There was mid-year organisational change at SapientNitro, with ECD Mark Hunter taking over the creative reins in London from European chief creative officer Malcolm Poynton. 

Mark, with his exceptional advertising pedigree, will work alongside an incoming ECD for Experience Design in a new creative leadership structure that reflects our ambition to deliver the greatest work for clients seeking to break boundaries at the intersection of technology and story.

Since Mark began working with us at the start of 2014, we have won the Let There Be Beer integrated advertising account and are delivering excellent work for global mobile network Truphone. In total, we’ve won 23 new pieces of business in the first six months of 2014. The Government Digital Service (GDS), Public Health England, Reckitt Benckiser and Ladbrokes awarded us new projects, while we’ve expanded the scope of our work with existing clients Barclays, Marks & Spencer, Moët Hennessy, Tesco and Unilever across brand communications, digital marketing and experience innovation. 

Some excellent work and new business wins, combined with our new creative structure, provide us with the momentum to achieve great things in the back half of the year."

Awards won so far in 2014: 

International Andy Awards 2014

Communication Products & Services category, bronze for "more than just a Christmas card"

IInteraction Awards  Awards (IxDA) 2014

Disrupting category, winner for "longer lives" for Public Health England

Pick of the Year: Terres des Hommes Netherlands, "Sweetie" by Lemz Amsterdam

Turkey of the Year: Not supplied