Half Term Reports 2014: Total Media Group

Campaign asked the ad and media industry to rate and summarise their performance so far in 2014, ahead of our School Reports for 2015. Here's how Total Media Group view the first six months of their year.

  • English National Opera

    English National Opera "Benvenuto Cellini"

  • Lenovo

    Lenovo "Back to School"

  • Tate Britain

    Tate Britain "Welcome to Tate Britain"

of

score (self-awarded): 7

Number of staff: 99

New business / billings: £6.5 Million

Summary of the year so far: "Last year we invested heavily in our people, our processes and our services, ensuring the agency was future-proofed and on top of its game. So far in 2014, we have reaped back our investment with a string of high-profile new account wins including the world’s biggest PC manufacturer, Lenovo, global technology leader, Epson, and prepared food giant, Florette. 

Testament to our two-time Platinum CPD programme, our work has jumped to the next level with more innovative media planning and inter-agency collaboration than ever before: this is evident in our work for ENO’s opening night of Cellini with live tweets from social up-starts, That Lot; our award-winning, DOOH campaign for Tate Britain where the media displayed reflects the prevailing weather and traffic conditions; and finally our work on Lenovo’s 2014 branding campaign, where we teamed up with Posterscope to overlay OOH media with EE’s new mData module – re-writing the way planners approach OOH. 

Finally the way the agency operates has changed with new strategy, activation and client servicing departments and a strengthened management team, making our independent shop quicker, slicker and smarter."

Awards won so far in 2014: 

Institute of Practitioners in Advertising (IPA) Awards

Gold Award: Continuous Professional Development (CPD) for learning and development programme. 

Platinum Award: Special award given to agencies that have won Gold recognition in CPD for a minimum of four successive years.

Pick of the Year: Jaguar, "It’s good to be bad" by Spark44

Turkey of the Year: Head and Shoulders, "the walk" by Saatchi & Saatchi







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