Halfords "the bike whisperer" by Red Bee Media

The Canadian comedian Tony Law stars as a "bike whisperer" in an online campaign for Halfords. Red Bee Media created a series of films for the campaign, which went live on Halfords’ YouTube channel this week. The humorous ads are shot in a documentary style and show Law interacting with real Halfords customers and staff while in character as The Bike Whisperer – a man who believes he can communicate with bikes. The activity is intended to reach people who are not already familiar with the bike, camping and motoring retailer by being shared online. The work was created by Susan Ayton, who also directed the spot through Red Bee Media.