Halifax continues to highlight its brand value of rewarding customers who give extra with a new TV spot by Adam & Eve/DDB. It follows previous work that celebrates customers who work hard to give back to the community. In the ad, Paul, the "holiday dad", goes out of his way to ensure his family has a great holiday by swatting mosquitoes, carrying the bags and giving away his ice-cream. The bank is rewarding customers who give extra by running a £500,000 prize draw for its savers. The work was written Matt Woolner, art directed by Steve Wioland and directed by Guy Manwaring through Sonny.