Halifax's latest ad continues the brand's nostalgia streak.
But instead of reviving TV and film characters such as Scooby-Doo and Ghostbusters, the spot animates the Slinky toy. Upon moving into a new house with its family, the toy discovers a world of possibility and promise. The upbeat ad is set to the classic 1970s track Jungle Boogie by Kool and the Gang, which encapsulates the feeling of a new home. It was written by Ben Stilitz, art directed by Colin Booth and directed by The Sacred Egg through Riff Raff Films.