Hallmark to create 24-feet tall American football-shaped snow globe

Hallmark, the greeting cards brand, will be creating a 24-feet tall American football-shaped snow globe as part of its NFL activity.

Hallmark: it has revealed its experience plans for the Super Bowl
Hallmark: it has revealed its experience plans for the Super Bowl

The experience will encourage people to take pictures and share the moment on social media. Hallmark’s TV channel will also present rescue kittens from its show "Kitten Bowl V".

It is part of a range of activity that the brand has planned for Super Bowl Live, a 10-day fan engagement event in Minneapolis before the game takes place in on 4 February.

Other activity around the area will include Super Bowl related crafts at the Crayola Experience Mall of America in Minnesota, as well as a pop-up Valentine’s Day shop near the US Bank Stadium where people can send free cards and sip on hot chocolate.

Molly Biwer, chief communications officer at Hallmark, said: "We believe the Super Bowl creates a great opportunity for families and communities to come together.

"We’re excited for the opportunity to take Hallmark moments and turn them into ‘touchdown moments’ for fans and families to celebrate and commemorate their time at this great event through so many family friendly activities."

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