Halloween ad aimed at smoking parents

LONDON - MCBD has created a Halloween-theme TV ad to persuade parents to give up smoking.

The spot has been launched by the Department of Health, and will break tonight.

The ad shows a young child who says she is not scared of spiders, clowns or the dark, but is frightened her mother will die from smoking.

The TV campaign is supported by radio, press, poster activity and internet ads.

Credits
 
Project
Quit smoking for your family
Client
David Prince, Senior Integrated Campaigns Manager, Department of Health
Brief
Position smoking as the enemy of family
Creative agency
MCBD
Copywriter
Jeremy Carr
Art Director
Ken Hoggins
Planner
Helen Chapman
Media planning
Mediaedge: cia
Media planner
Peter Kemp
Director
Walter Stern
Production company
Academy
Editor
onnie Scarlett at The Quarry
Post-production
The Mill
Exposure
TV, Outdoor & Press
Launch Date
Friday 31 October