Mondelez International is relaunching Halls across Europe with a TV campaign that attempts to inject some zaniness into the brand. Wieden & Kennedy London created the ad, in which a lone biker pops a Halls lozenge at some traffic lights and starts breathing out miniature polar bears, to the delight of a young bystander. Halls split with JWT and appointed Wieden & Kennedy without a pitch in 2013. The spot was written by Charlie Hurst, art directed by Eddie Fisher and directed by Ben Gregor through Knucklehead. The director of photography was Dan Bronks.
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