It is understood the brand wants to widen its remit. Agencies are pitching for the business this week.
Wieden & Kennedy currently handles the global account, having been appointed to the business in 2013 after it moved from J Walter Thompson London. W&K is not repitching for the European account.
In 2015, W&K created a TV campaign featuring a biker using the sweets and breathing out mini-polar bears.
Neither Mondelez International nor Wieden & Kennedy responded to Campaign’s request for comment.