The Halo Group to create VIP and athlete area at London Freeze Festival 2010

Sports Vision has appointed The Halo Group (THG Events) to produce the Relentless VIP and athlete area at the London Freeze Festival from 29 - 31 October at Battersea Power Station.

THG Events produce VIP/athletes area at Freeze Festival 2010
THG Events produce VIP/athletes area at Freeze Festival 2010
The 375sqm area will include a purpose built viewing platform providing VIP guests and athletes clear views of the snow ramp. Guests will benefit from a sports massage area, a beanbag mountain, live feeds from the main stage and snow ramp, and hot drinks and snacks.

"Our vision was to create a real destination area that offers more than just a place to grab a free drink," said THG Events creative director Sam Matthews.

"We planned to create an area where the artists and athletes really want to be, a place that is flexible enough to meet the different needs at each activation but still promotes the brand's strong ethos. It needs to function as a lounge and the perfect backdrop for press interviews."

THG will also be organising the official Relentless Afterparty at nearby venue Fire for up to 1,000 guests.

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