The Halo Trust, an anti-landmine charity championed by Prince Harry, has launched a haunting social campaign highlighting the bleak reality faced by children in Yemen this Christmas.
Created pro bono by Grey London, the ad reads: "The war in Yemen still rages on and the children are suffering more than ever. This Christmas, give the gift of a safer future for Yemeni children. The image of "the must-have toy this Christmas" is a doll that appears to have been damaged by conflict. It was written by Mark Fairbanks and art directed by Fong Ong.
The charity has also partnered with Mumsnet to created a range of articles emphasising the struggles faced by Yemeni children on a daily basis.