Hamleys partners with St James's Hotel & Club for VIP experience

Global toy brand Hamleys has partnered with five-star hotel St James's Hotel & Club to create a VIP experience which includes a board game-themed afternoon tea.

The afternoon tea features edible scrabble pieces and chocolate Monopoly hats
The afternoon tea features edible scrabble pieces and chocolate Monopoly hats

Designed to encourage families to spend time with each other, the It’s All In The Game Afternoon Tea can be enjoyed on its own, or as part of a family package which the hotel has put together with Hamleys.

The tea features dice made out of cake, edible Scrabble letters, shortbread dominoes, chocolate chess pieces and chocolate Monopoly hats, with the related games, and more, available to play.

In addition to the afternoon tea, the family experience includes a stay at the London hotel, a VIP tour of Hamleys’ Regent Street store, including cake and goodie bags, and a discount voucher for the toy shop.

Last year Warner Bros teamed up with Hamleys to create an in-store Lego Dimensions installation, featuring life-sized Lego characters, as part of the UK launch of the new Lego Dimensions experience. 

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