Hamleys parts company with head of marketing

LONDON - Hamleys has parted company with Matt Webb, its head of marketing, as the toy store reviews its marketing strategy in the downturn.

Matt Webb
Matt Webb

Webb, who joined the company five months ago, said that he is keen to stay within the entertainment sector and is working on a few projects of his own. 

While at Hamley's Webb developed partnerships with a number of toy brands and children's network broadcasters, including Nickelodeon, Cartoon Network, Warner Bros, Paramount.  Last month he launched Cartoon Crazy, a six-week in-store event, aiming to capitalise on the growing number of TV-inspired toys.     

He was also in the process of lining up top-line sponsors for Hamley's debut TV campaign, which launches this autumn, to mark the store's 250th anniversary.

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