Hammerson "Be ready" by Isobel

For those serious about bagging a bargain, the January sales require thorough preparation - an idea this campaign for Hammerson's Brent Cross Shopping Centre in north west London plays with by depicting fashionistas practising boxing moves and lifting weights.

It was created by Ben Stump and Simon Findlater for Isobel, and directed by Samuel Hicks through Black Dog.

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