Hampton Court bids to increase visitors with MCBD and Elvis

Historic Royal Palaces is aiming to increase visitor numbers at Hampton Court Palace with a through-the-line marketing campaign.

The campaign has been developed by Miles Calcraft Briginshaw Duffy and its sister direct marketing agency, Elvis. It runs across press, outdoor, radio and direct marketing and highlights the different features of the palace's gardens and the history behind them.

Elvis has created a door-drop campaign, which is being delivered to 250,000 people: over-35s with an interest in gardening, and families with children.

This is backed by a partnership marketing programme with Squires Garden Centres that will involve costumed guides at their stores.

The campaign breaks on 30 April and will run throughout the summer. Media planning and buying is through Starcom Motive.

The ads were written by Malcolm Duffy and art directed by Paul Briginshaw at MCBD. The below-the-line activity was written by Dan Colley and the art director was John Treacy.

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