Hand-crafted dodos and dinosaurs roam free in Kellogg's Rice Krispies ad

Using hand-crafted dodos and dinosaurs, five-year-old Toby Jones brings breakfast time to life, explaining the history behind Kellogg's Rice Krispies famed Snap, Crackle and Pop.

The animated spot uses a child’s charming imagination to explore the ancient history of the Rice Krispies tribe. The 30-second ad, which launched this week, will make its cinema debut on August 15.

Brand: Kellogg's

Client: Paul Humphries, area marketing director, Kellogg Company

Agency: Leo Burnett