Most read: BBC poaches Adam & Eve/DDB duo for in-house agency
Aidan McClure and Laurent Simon are joining BBC Creative as executive creative directors in March, Campaign's James Swift reports.
BBC Creative will launch in January 2016 and will create the bulk of the broadcaster’s marketing campaigns. The corporation said it expects the change to create "significant" savings.
The in-house creative department will, for the most part, replace the role played by Red Bee Media, which had an exclusive production deal with the BBC between 2005 and December 2015.
In a statement, the BBC reported Rainey Kelly Campbell Roalfe/Y&R will continue to be the broadcaster’s "rostered agency", and the BBC will continue to work with other agencies on a project-by-project basis.
Read on for the creative pair's greatest hits, which include "the bear and the hare" for John Lewis.
Best of 2015: Adwatch of the Year
Marketing, in association with Ebiquity and TNS, reveal the ads that have caught the attention of the nation this year in Adwatch of the Year, a series of lists charting 2015’s 20 best-recalled TV brands, the 10 most memorable individual commercials and the best-liked advertising, outside of the Christmas ad scrum, which Adwatch has featured throughout 2015.
Topping the list for best-liked ads of 2015, excluding Christmas ads is... Compare the Market's "farewell" by the brand and VCCP.
Head over to the article for the full Adwatch of the Year results.
On social: Coke best at social media marketing
Coca-Cola is best at social media marketing, followed by Nike and Virgin, according to a survey of brands and agencies, conducted by ICM Research for The Internet Advertising Bureau UK (IAB). Here are the full results. Follow them all now for inspiration.
The report contains plenty of detail on attitudes and behaviours on social, check out Marketing's coverage of the IAB's Social Media Industry Study for more.
EU data legislation: 5 things you should know
The EU agreed the text for the Data Protection Regulation last night. This defines how digital marketing will be regulated well into the next decade. The Direct Marketing Association's lawyer James Milligan helpfully explains what you need to know, but we'll digest it for you here.
- The definition of personal data is good news for marketers as it doesn't include all online identifiers. "This separation", Milligan writes, "means non-identifiable, "blind" data can be more widely used than identifiable personal data."
- The rules on consent will tighten up. "The days when the consent could be buried in lengthy terms and conditions are numbered," Milligan says.
- The right to unsubscribe/opt-out must be brought to the attention of the individual in the first communication and be clearly and separately stated.
- Profiling has now been included under the label "automated decision making", so individuals can opt out of profiling.
- "The processing of personal information for marketing purposes may be regarded as carried out for a legitimate interest," which we take to mean that digital marketing can continue to exist. Which is nice.
There's plenty more detail, which we encourage you to read.
Video: We're in a Fisherman's Friend ad
And you can be too. PSONA Social and other tech suppliers have built a video that can pull in information from a Twitter account and dynamically add it into a Fisherman's Friend video. The profile picture appears on a notice board of photos, on a mug, and the account's timeline and a tweet appears on one of the character's phone.
Here's an example:
We can't say we're convinced by the narrative, and the Twitter profiles of the characters could have followed us (we'll take any account we can), but the concept and tech is cool. Try it out.
Compiled by Jonathan Shannon
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