Hangover remedy feels St. Patty's pain in hilarious animated spots

Humanaut push for Blowfish includes a new website and package design

What does a hangover feel like? Plenty of people will find out this weekend, after a long night of drinking green St. Patty’s beer or celebrating the first games of March Madness. But the morning after is a hellish experience, both for the former partygoer and everyone around them. A new digital campaign for the hangover remedy Blowfish animates the awkwardness with hilarious visual metaphors. Two 30-second spots from Humanaut are running online, along with display banners on Facebook, Instagram and Google. The agency also redesigned the product’s packaging and website.