He said: "I’ve spent time in the UK market and I see a lot of repetition, which does seem to work here. But for me, I think movement and development is the real sign of success now."
Singh added that he did not think this duplicity was not borne out of a lack of creativity in the industry, but a mass fear of leaving the comfort zone. "Technology has meant that things move on so fast now – the event scene needs to keep on changing with that," he explained.
The chief executive was in London last weekend (27 February – 1 March) with the Dubai Property Show. With Plan B, the headquarters of which are located in the United Arab Emirates (UAE) city, he has worked with a number of UK brands on their live strategy, including Bentley.
The agency also has bases throughout the Gulf region and in India and China. Singh revealed that setting up shop in the UK was not off the cards. "I’m looking into breaking into Europe and getting some serious footing in that part of the world, I’d like to one day have a base in the UK," he said. "However I’m not about to rush into things – for me it’s important to get a really secure strategy in place first."
The Plan B group comprises of five companies: Plan B Events, Plan B Advertising, Sio2 Events, BSocial and Bmovies. The company has previously managed some of the UAE’s biggest public events such as the Standard Chartered Dubai Marathon and Summer in Abu Dhabi.
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