Guardian Unlimited’s sales team has signed up coffee brand Costa
and publisher HarperCollins for two exclusive sponsorship deals.
Costa is sponsoring the daily news poll on News Unlimited. This allows
users to participate in an interactive ballot on the issues of the day,
from Ken Livingstone’s chances of becoming mayor to whether taxpayers
should pay for Cherie Blair’s clothing allowance.
In addition, each weekend for the next six weeks, Costa is sponsoring a
poll allowing users to vote for the most important people and events of
the 20th century.
The partnership will be cross-promoted in The Guardian, while four Costa
coffee houses in central London have installed PCs with internet
The second deal sees Harper Collins extending its sponsorship of The
Guardian’s cryptic crossword to the website’s interactive crossword.
The deals were pulled in by Guardian Unlimited’s six-strong sales team,
led by client sales and sponsorship manager Helen Mayor. The value of
the deals was not revealed.
The sponsorships follow on from similar deals with Orange which ran
microsites on News Unlimited and Film Unlimited, and Nike, which also
sponsored a microsite.