HarperCollins and Costa to sponsor Guardian Unlimited

Guardian Unlimited’s sales team has signed up coffee brand Costa and publisher HarperCollins for two exclusive sponsorship deals.

Guardian Unlimited’s sales team has signed up coffee brand Costa

and publisher HarperCollins for two exclusive sponsorship deals.



Costa is sponsoring the daily news poll on News Unlimited. This allows

users to participate in an interactive ballot on the issues of the day,

from Ken Livingstone’s chances of becoming mayor to whether taxpayers

should pay for Cherie Blair’s clothing allowance.



In addition, each weekend for the next six weeks, Costa is sponsoring a

poll allowing users to vote for the most important people and events of

the 20th century.



The partnership will be cross-promoted in The Guardian, while four Costa

coffee houses in central London have installed PCs with internet

access.



The second deal sees Harper Collins extending its sponsorship of The

Guardian’s cryptic crossword to the website’s interactive crossword.



The deals were pulled in by Guardian Unlimited’s six-strong sales team,

led by client sales and sponsorship manager Helen Mayor. The value of

the deals was not revealed.



The sponsorships follow on from similar deals with Orange which ran

microsites on News Unlimited and Film Unlimited, and Nike, which also

sponsored a microsite.