Harrison's Fund "Gym excuses" by Havas London

The UK wastes £558m on unused gym memberships every year - so what if that money was put to better use?

Havas London has created a pro bono campaign for the charity Harrison’s Fund to raise awareness of Duchenne muscular dystrophy, a disease most people haven’t heard of. Instead of wasting money on not actually building muscles at the gym, people are being urged to help fund a cure for the muscle wasting disease. Sister Havas UK agencies including Cake, Havas Media and HKX Productions also worked on the campaign, which breaks across the UK this week and spans TV, video-on-demand, outdoor, digital, press, PR and social media. 


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