Harry's "Meet ​shaving's other guys" by Brothers and Sisters

Harry's, the shaving company, has launched its debut campaign in the UK.

The campaign uses largely black and white illustrations drawn by Brooklyn-based designer and illustrator Joey Pasko, which will appear in OOH, online, beer mats and TV.

The TV ads include a one-off 40-second spot that will air during the final game of the Lions tour on 8 July. The activity will be accompanied by a billboard in East London featuring a 3D beard, along with the line, "East London. Worst place to launch a razor".

The campaign will run across TV, digital and OOH for four weeks in the UK, from 10 July.

Credits

Vice president marketing at Harry’s
Executive creative director
Creative directors
Client director
Senior account manager
Account manager
Agency producer
Illustrator
Production company
Lead animator
Animator
Post production producer
Sound design
Sound designer
Sound producer
Media planning & buying

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