Harry's, the shaving company, has launched its debut campaign in the UK.
The campaign uses largely black and white illustrations drawn by Brooklyn-based designer and illustrator Joey Pasko, which will appear in OOH, online, beer mats and TV.
The TV ads include a one-off 40-second spot that will air during the final game of the Lions tour on 8 July. The activity will be accompanied by a billboard in East London featuring a 3D beard, along with the line, "East London. Worst place to launch a razor".
The campaign will run across TV, digital and OOH for four weeks in the UK, from 10 July.