Men’s care brand Harry’s has tapped Tottenham Hotspur star and England captain Harry Kane to star in an ad that highlights masculinity.
The footballer is seen standing on top of a goal in an empty pitch at Chingford as he talks about things he is not afraid of, such as telling his daughters he loves them or being criticised.
"I am not afraid", created by Brothers and Sisters, was directed by Thomas Ralph through Caviar. It is shot in monochrome. It aims to show that every man is different. Activity is running on TV and social, with Goodstuff handling the media.
Harry’s said it opted to work with Kane because of their "shared values on amplifying the conversation around men’s mental health".
Brothers and Sisters founder Andy Fowler said: "We set out to make a piece of work that would stand out from the crowd, just like Harry Kane stands out from the crowd and Harry’s razors stand out from the crowd.
"One shot, in black and white, with Harry Kane opening up, while standing on the crossbar of the pitch in Chingford, where he scored many of his goals as a kid. It’s not like other ads. And all the better for it."