Harvester hands ad account to St Luke's

St Luke's has scooped the £2 million advertising account for Harvester after a pitch against Miles Calcraft Briginshaw Duffy.

Harvester…through-the-line campaign
Harvester…through-the-line campaign

The agency has been briefed to produce a through-the-line campaign, set to break early next year across print, outdoor, TV and online, to relaunch the restaurant and its menu.

Mitchells & Butlers, which owns the chain, is testing the new menu at a concept restaurant in Morden before rolling it out across 160 Harvester outlets.

The company, which owns restaurant and pub brands including All Bar One and O'Neill's, recently suffered a drop in share price despite forecasting better-than-expected full-year earnings for 2009 of more than £83 million.

Although its like-for-like sales were up by 1.6 per cent for the 51 weeks to 19 September, the company's chief executive, Adam Fowle, has expressed caution over its performance in 2010, when VAT reverts from 15 per cent to 17.5 per cent.