Harvey ad delivers for Thinkbox

Commercial TV marketing body Thinkbox has released a behind-the-scenes film for its latest 'Harvey' ad, which this week clocked up 50 million impacts and half a million online views.

‘Working with Harvey’ takes a tongue-in-cheek look at the shoot for the ad, created by The Red Brick Road, which shows dogs' home hopeful Harvey using the power of TV to market himself to prospective new owners.

The ad, which is running for six weeks throughout September and October, has generated much interest for Thinkbox, and its star Harvey, who now has 1,000 Facebook friends.

The ad’s soundtrack, Bachman-Turner Overdrive’s ‘You ain’t seen nothing yet’, has climbed 14,545 places in the Amazon downloads chart since the ad was released, to hit number 316.

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