Harvey nets MAGtrack for European media drive.

Media research company MAGtrack has been bought out by its US rival, Harvey Research. The US company hopes the acquisition will strengthen its portfolio and position in Europe. Although former MAGtrack owner Ian Owen-Ward will remain as a consultant in the short-term, he has formed a new web-specific research company, Owen-Ward-O’Connor, with Patrick O’Connor, who joins as technical director.

Media research company MAGtrack has been bought out by its US rival,

Harvey Research. The US company hopes the acquisition will strengthen its

portfolio and position in Europe. Although former MAGtrack owner Ian

Owen-Ward will remain as a consultant in the short-term, he has formed a

new web-specific research company, Owen-Ward-O’Connor, with Patrick

O’Connor, who joins as technical director.



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