Harvey Nichols "bad fit" by Adam & Eve/DDB

Harvey Nichols is announcing its summer sale in typical fashion: with a striking print and outdoor campaign. Adam & Eve/DDB created the ads, which show models wearing ill-fitting clothes next to the strapline: "Best get there early." Harvey Nichols has worked with the agency since 2001, when it was known as BMP DDB. Previous campaigns have featured images of headless chickens and models wetting themselves. The work was created by Rick Brim and Daniel Fisher, and photographed by Matt Irwin. Rocket handled media.