Adam & Eve/DDB has lent its creative touch to a staff recruitment campaign for Harvey Nichols Birmingham.
The agency took Cannes by storm in 2014 with its "sorry, I spent it on myself" Christmas campaign, winning four Grands Prix. The new ads continue the tongue-in-cheek tone by attempting to weed out unworthy candidates – those who don’t prioritise style above their safety, or even their own children – using a mock multiple-choice quiz. The ads will run online and in local press in Birmingham. The work was written by Ben Stilitz and art directed by Colin Booth. Rocket handled media.