The upmarket department store Harvey Nichols is once again promoting its summer sale with a striking press and outdoor campaign. The brand, which courted controversy last year by promoting its sale with photographs of models wetting themselves, is releasing a series of ads that feature headless chickens in designer clothes. The three executions cover womenswear, menswear and accessories. Adam & Eve/DDB created the campaign, which features the tagline: "The Harvey Nichols sale. Try to stay calm." It was created by Nikki Lindman and Toby Brewer, and photographed by Daniel Stier. Media planning and buying was handled by Rocket.
Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign eventsBecome a member