Harvey Nichols "headless chickens" by Adam & Eve/DDB

The upmarket department store Harvey Nichols is once again promoting its summer sale with a striking press and outdoor campaign. The brand, which courted controversy last year by promoting its sale with photographs of models wetting themselves, is releasing a series of ads that feature headless chickens in designer clothes. The three executions cover womenswear, menswear and accessories. Adam & Eve/DDB created the campaign, which features the tagline: "The Harvey Nichols sale. Try to stay calm." It was created by Nikki Lindman and Toby Brewer, and photographed by Daniel Stier. Media planning and buying was handled by Rocket.