BMP DDB has secured the £1 million Harvey Nichols account
after a long-running pitch process, which began in April when the
incumbent, Mother, resigned the account over strategic differences.
The company lined up four agencies to pitch but the shortlist was
quickly reduced to just BMP and TBWA/London, which had recently resigned
its Liberty department store account.
BMP's appointment, which came after several rounds of pitching, is
expected to bring an end to the knitted dolls, Harvey and Hibby, who
were depicted making risque comments, such as "Nice Helmut" and
The agency's first work for the brand is expected to break next
It will be another print campaign running in up-market fashion
Ross Barr, the joint managing director of BMP, said: "Harvey Nichols
campaigns are so eagerly anticipated by the industry because of the high
standards they have set in past. It's flattering to have our work chosen
in this context."
Mother's Harvey and Hibby campaign won awards including a silver at the
Creative Circle Awards, and was a finalist at New York's The One
It was nominated in the Campaign Press Awards and also for a silver at
The agency resigned the account in April this year. Mother had won the
business in June 1999 after a pitch against Wieden & Kennedy, Fallon and
the incumbent, Harari Page.
The media account, held by Rocket, has not been affected by the review.