Harvey Nichols "sorry, I spent it on myself" by Adam & Eve/DDB

Harvey Nichols has released a Christmas campaign encouraging consumers to abandon thoughtful giving and spend as much as possible on themselves. The ad, by Adam & Eve/DDB, depicts Christmas day in households in which one family member has spent all their money on themselves and bought rubbish presents for everyone else. The Sorry, I Spent It On Myself range is available in-store and online, including items such as authentic Lincolnshire gravel, priced at £1.61. The work was written by Daniel Fisher, art directed by Richard Brim and directed by James Rouse through Outsider.