Harvey Nichols 'Wallace and Gromit' by DDB London

Harvey Nichols has created a series of print ads, featuring characters from Aardman's Wallace and Gromit, to promote the opening of its new store in Bristol.

The ads, shot by Giles Revell for DDB London, show Wallace, Gromit and Lady Tottingham posing in designer clothes next to the text: "Harvey Nichols. Now open in Bristol."

In this ad Wallace has discarded his beloved green tank top in favour of a navy cashmere jacket and silk tapered trousers by Alexander McQueen, a Dolce & Gabbana fitted white shirt and a Giorgio Armani tie, while Gromit wears a navy silk Paul Smith scarf.