Hasbro "Transformers" by DDB Paris

The toy-maker Hasbro has released an origami press ad that allows readers to create a character from the children's programme Transformers. DDB Paris, which created the ad, hired the origamist Bertrand le Pautremat to design a pattern to make the character Starscream, who is able to turn into a plane. The ad was created by by Jean-Francois Bouchet and Emmanuel Courteau.