Hastings Direct reviews £8 million media

LONDON - Insurance Australia Group, the owner of the Hastings Direct motor insurance brand, is reviewing its £8 million media planning and buying business.

Hastings Direct...reviewing media
Hastings Direct...reviewing media

The review, which is being run through the AAR, kicked-off on Friday with initial approaches to agencies.

Hastings is also expected to approach direct and integrated agencies about its working across its business.

Insurance Australia Groups operates several UK businesses, including Equity Red Star, the UK’s fifth largest motor insurer, and Open & Direct Insurance, which offers insurance across a range of sectors.

The bulk of its media spend is focused on Hastings Direct, which relaunched earlier this year with a new look and the redesign of its brand icon, Harry.

Media for the brand is currently split between Feather Brooksbank, which handles TV, and Story, which handles non-TV buying.

Integrated agency Story introduced the strapline Do your thing for a Hastings TV campaign in February.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content