HAT launches Big Arts Give to safeguard charity's future

The History of Advertising Trust, which narrowly avoided extinction earlier this year, is urging people from across the industry to take part in an online donation scheme to help safeguard its future.

Cox… 'inspiration sits in our unique collections'
Cox… 'inspiration sits in our unique collections'

Under the scheme, called the Big Arts Give, every £1 donated online during the week of 6 December will result in £2 going to HAT until a £500,000 matching fund runs out.

The initiative follows a rescue mission by the industry after HAT announced in May that it needed £80,000 to survive until the end of 2010.

The appeal raised around £110,000. Now the charity is putting the final touches to a plan to transform it into a more commercially orientated operation. Dare has produced a marketing campaign for the Big Arts Give, which invites people to donate online from 10am on 6 December. Full details can be found on www.hatads.org.uk.

Last month, HAT's governors backed proposals to investigate how it could become more visible, more commercially active and relevant. One is to produce a source of income while building links with education through teaching modules for secondary schools offering media courses.

Barry Cox, HAT's chief executive, said: "It is up to us to make a reality of the priceless inspiration for today and tomorrow that sits here in our unique collections. And we will."