Havana Club evokes creative energy of Cuba in new TV spot

Havana Club is rolling out a new marketing campaign that aims to harness the authenticity and creative energy of Cuban Culture.

Havana Club: set to roll out international TV campaign
Havana Club: set to roll out international TV campaign

The new creative, titled 'you just know when it's from the heart' will roll out next week internationally across the UK, Germany, Belgium, Italy, Czech Republic and Uruguay throughout 2015. 

It will be supported by digital, TV, print, billboard and cinema advertising and PR and will incorporate the brand's 'Nothing Compares to Havana' strap line, which launched in 2011 to link the rum with its country of origin, Cuba.

"We’re very excited about launching this new global campaign,’’ said Nick Blacknell, Havana Club International marketing director.

‘‘The people of Havana are known for giving it everything they’ve got and always acting with passion and commitment, whether living life or making rum.

"You just know when it’s from the heart’ sums up this distinctive attitude."


Dove's 'faux-inspirational' campaign renders the brand insincere and irrelevant

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content