Havana Club "Mashup" by M&C Saatchi

Havana Club's ad features subcultures found in the bars of Cuba's capital.

The director Sing J Lee shot it in Havana and cast real locals and bartenders. Eccentric characters, fast-paced shots and 35mm photography capture the energy of the Cuban bar scene. The ad was created by Mark Goodwin and Grant Parker at M&C Saatchi and produced by Partizan. 

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