Havana Club Rum to create Cuban-themed pop-up

Havana Club Rum will unveil new Cuban pop-up experience, Casa Havana, in Soho next week.

Havana Club Rum to launch Cuban-themed pop-up
Havana Club Rum to launch Cuban-themed pop-up
The pop-up bar will be in situ from 11 - 13 August and will boast a ticketed restaurant space decorated in artwork curated and inspired by the rum brand. Havana Club has appointed agency Found Studio for the project.

Select visitors will get to experience Havana life through the decades via a secret Virtual Reality (VR) experience using 3D animation.

Liam Murphy, senior brand manager at Pernod Ricard, said: "We’re very excited to be working with Found Studio, a wonderfully talented and forward thinking agency. 

"The VR experience we are delivering within our brand home allows us to genuinely transport people to Cuba and give them a true sense of this unique and fascinating country where the Havana Club brand was born."

Marcus Moresby, creative director at Found Studio said: "We’re really excited to expand the possibilities of a VR experience by blending it with the real world at Casa Havana. This hidden encounter rewards the curious with the charming tale of a unique Cuban cocktail and its inventor."

Last year, Havana Club launched a series of pop-up summer mojito bars at London's Old Spitalfields Market.

In October 2014, the brand held an interactive seminar at Rumfest, taking place at the ILEC Conference Centre in Earls Court, London.

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