Havas bans 'name over door' at Wnek Langdon agency

LONDON - Mark Wnek, who it emerged last week is setting up an agency with the former McCann-Erickson chief executive Ben Langdon, will not be able to use his name above the door when the agency opens in January.

Wnek, who together with Brett Gosper helped turned around Euro RSCG Wnek Gosper in the late 90s, is currently banned from using his name for two years.

However, Euro RSCG Wnek Gosper Partners is not expected to continue using his name, or that of Gosper, for much longer. Chris Pinnington, the group chairman of Euro Partners, confirmed: "It's unlikely to be continued long term."

In the meantime, the new agency is expected to use the initials of its founders instead of their full names. The pair has yet to announce a third partner, a planner, whose initial will also go over the door.

However, they have hired a finance director, Jamie Hewitt, who is joining from WCRS. Hewitt has worked with Langdon at both McCann and Collett Dickenson Pearce in the past.

Wnek said: "It's great to have someone as charming as Jamie on board, particularly because Ben and I are so unpleasant."

The agency will be based at offices on West Street. It is presently trying to sign a global media partner, which would enable it to roll its work out internationally.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum here.

Topics

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus