Havas Group names new co-global heads for performance arm Ecselis

Bertrand Fraboulet and Karim Eid have been jointly appointed as global heads for Havas Group's performance marketing brand, Ecselis.

Fraboulet (left) and Eid will jointly lead Ecselis' global operations
Fraboulet (left) and Eid will jointly lead Ecselis' global operations

Fraboulet was previously co-Head of Ecselis France where he helped win clients such as Volvo and Jacobs Douwe Egberts. He joined Ecselis France in 2014, after four years as head of search and performance for Havas Media France.

Eid joins Ecselis from Publicis Media France, where he was managing director for Zenith and Performics. Previously, he launched and developed Publicis Media’s digital offering in Russia (including search, data and programmatic). 

The joint-heads are tasked with consolidating Ecselis' global footprint and developing performance marketing solutions for clients, Eid said. 

Ecselis also named two more appointments to its global management team. Christophe Le Marchand will take on the post of global client director in addition to his role as co-head of Ecselis France, and Oriol Agudo has been appointed global operations coordinator. 

"Performance marketing is constantly evolving as consumers’ habits change in response to new technologies," Fraboulet said. "I look forward to strengthening our global offer via new products and services, focusing on emerging trends such as native advertising and local search, and working with markets across our network to deliver high-quality campaigns for clients."