- Havas Advertising has appointed Patrick Lemarchand as chairman and CEO of the North American operations of its Diversified Agencies division.
Lemarchand, 51, will be based in New York and will report directly to Jean-Michel Carlo, chairman & CEO of Havas Advertising's Diversified Agencies division in Paris. The appointment is part of Havas's efforts to bolster its operations in the United States and Canada.
Alain de Pouzilhac, chairman & CEO of Havas Advertising, said; "Patrick's international know-how, specific knowledge of the marketing services industry and long-standing experience in the US are major assets which will enable us to strengthen our Diversified Agencies division in the North-American market through both organic growth and acquisitions. This is an important objective for Havas Advertising, which plans to capitalise on the North American market's tremendous potential to achieve its overall goal of generating 60 per cent of its gross income "
The Diversified Agencies unit is one of the four divisions of the Havas Advertising group, alongside the international network EURO RSCG, Campus, and the media group Media Planning. It includes autonomous agencies both in the United States and Europe, and operates in market sectors such as marketing services, new media, public relations, design and research.
Lemarchand was previously chairman & CEO of Atlas Editions for the USA, France and the rest of Europe.