Havas insights to feature in ITV's US election special

ITV's through-the-night coverage of the US election result will feature insights into US voters' mindsets provided by a Havas data team.

Havas is the company behind a data-mining tool that will be badged for ITV viewers as EagleAi. Havas executive digital director Lisa de Bonis will talk viewers through its findings as one of the expert guests on air with presenter Tom Bradby.

Ofcom guidelines preventing the undue prominence of a product or brand in news programming meant the tool could not be Havas-branded.

EagleAi uses computing power to analyse huge amounts of data from social posts, photos, videos, comments, online searches and press coverage going back to the nominations of Hillary Clinton and Donald Trump as presidential candidates in July.

Havas has a licensing arrangement allowing it to use IBM’s Watson technology. 

De Bonis said: "EagleAi works a lot like a human brain actually, but on a scale that our brains are not currently able to do. It can spot connections and patterns just like us, just on a truly massive scale."


Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content