Havas Worldwide is ditching its EHS agency brand and introducing a new global network called Helia to house its data and digital businesses.
As well as Havas EHS, Helia will incorporate the Havas Discovery agencies in the US. The network will open with combined data-driven revenue of more than $70 million from clients including Unilever, easyJet, IBM, Diageo and Sony PlayStation.
Helia launches with offices in eight cities around the world – including Chicago, New York, London and Shanghai – and plans to expand to Sydney, Singapore and Cape Town in 2015.
The network will be led by Havas EHS’s group chief executive, Tash Whitmey, its group chief operating officer, Matt Fanshawe, and the Havas Worldwide Chicago group president, Paul Marobella. Initial staff numbers will top 700, including more than 200 data scientists.
Andrew Benett, the global chief executive of Havas Worldwide and Havas Creative Group, said: "We believe that we must lead with innovation, agility and speed. With this new entity, our strong expertise in data, digital and creative will be effectively rolled out across the globe."
The launch of Helia comes a week after Benett introduced a restructure at Havas Worldwide London’s office.