Havas Media’s London and Manchester offices will work on the account. The business covers all aspects including licensing and BBC Orchestras.
The BBC called a review of the business in October last year. It is the first time that the BBC has tendered for the consolidated business.
The BBC account had been handled by MEC Manchester since 2012. PHD and Havas Media, which was then known as MPG Media Contacts, shared the account prior to MEC.
Natasha Murray, the managing director at Havas Media, said: "We are very excited and proud to be working with the BBC and its amazing content to drive value and audience engagement by creating relevant and innovative experiences for the multi-platform consumer."
In a separate pitch Oban retained the media buying for BBC World Service foreign language.