Executives from five top European agencies, including WCRS, will
meet next week to decide details of a planned revamp of Havas
Advertising’s second-string network.
High on the agenda will be possible takeover targets in the US, South
America and Asia, and the new network’s name and corporate vision.
Havas, which already owns Euro RSCG, has been seeking to add a realistic
second string to its bow for some years. Its chief executive, Alain de
Pouzhillac, assigned responsibility for making this happen to the French
advertising veteran, Jean-Pierre Audour, late last year.
Audour confirmed this week that ’in depth’ discussions were in progress
with a number of US agencies, but declined to name them. He denied
reports the US adman, Marvin Sloves, was assisting him with the search.
’Marvin is a friend of mine. Maybe someone saw us together and maybe I
asked his advice, but we have no agreement,’ Audour said. He said an
announcement was expected by 10 June about the new network, which will
be built around Havas’s loose agency grouping, Campus. This would
include confirmation of a likely Brazilian acquisition, with news about
the US to follow later.
Set to relaunch in September, the network’s existing partners include
the German agency, Rempen & Partners, Devarrieux Villaret in Paris and
Milan’s Ata-Tonic, as well as WCRS in the UK.