Havas reports record 2014

The North American business recorded a 5.4% organic rise.

Yannick Bolloré.
Yannick Bolloré.

Havas' 2014 revenue rose 4.5%, year on year, to €1.85 billion ($2.02 billion) in what CEO Yannick Bolloré has called a "record year" for growth.

The North American business recorded revenue of €596 million, a 5.4% organic rise.

Last year Havas spent approximately €34 million on acquisitions to build on its "strengths in digital, technology and creativity."

This included the acquisition of Work Club, a digital agency in the UK, and Revenue Frontier, a direct-response agency in California.

It also continued its strategy of "collaboration and integration" by launching Havas Villages in various countries and cities to house all of its agencies in a particular area under one roof.

There are 26 Havas Villages around the world. The most recent one opened in Chicago in February.

Yannick Bolloré, the chief executive at Havas, said: "2014 was a record year for Havas which had one of the best organic growths in the industry at 5.1%. Our income from operations margin rose by 30 basis points, pursuing its constant upwards trend.

"All over the world, our teams brought in what is undoubtedly the highest level of new business in the last few years.

"This excellent performance is underpinned by a sound and healthy financial structure with net cash at Dec. 31.

"Now more than ever, Havas is an efficient, agile, fully integrated and ideally sized group with a global presence. Havas has never been in a better position to face the challenges ahead."

This article first appeared on campaignlive.co.uk.


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