Havas restructures creative agencies under Euro RSCG chief

LONDON - Havas has restructured its operations, uniting Euro RSCG and Arnold Worldwide under a new entity headed by Euro RSCG CEO David Jones.

Jones will head the newly-created Havas Worldwide which houses all the company's creative and digital agencies, representing roughly 80% of Havas' annual revenue.

The remaining 20% comes from Havas Media, which includes the global MPG network and other brands.

Along with Arnold, Havas Worldwide will also house a number of smaller agencies in Europe including design firm W and French creative agency H.

Jones said that the idea is to make Havas more streamlined and integrated in its marketing offerings compared with bigger rivals Omnicom Group, WPP Group, Publicis Group and Interpublic Group of Cos.

Jones will become CEO of Havas Worldwide while retaining his other titles of chief executive of Euro RSCG Worldwide and director general of Havas.

Jones denied the changes signalled Havas was moving closer to purchasing Aegis.

Rumours that Havas chairman Vincent Bollore was moving to possibly take over the firm resurfaced in November last year following the abrupt departure of Aegis CEO Robert Lerwill.

Bollore, who holds a  29.9% stake in Aegis, has pursued Aegis over several years. However he has been thwarted by the marketing group's shareholders, who have voted down five attempts by Bollore to secure board representation.

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